All You Need To Know About Canada GooseRebecca
Canada Goose founded in 1957 has a long storied and fascinating history. But it was only a few years back where it actually saw the fastest rise to fame for clothing products that one can recall. From a small start in Canada to the present era where all throughout Times Square in New York, tourists from around the globe could be seen sporting a Canada Goose brand jacket. With its red and white signature logo patched onto the shoulder blades, Canada Goose became not only a major player in the Tax-Free Shopping from Canada game, but also in the fashion world. From its history, branding, quality, all the way down to its meteoric rise in the Canadian tax free shopping market, we take a look at the massively popular clothing giant known as Canada Goose, formerly known as Metro Sportswear
Before you could shop tax free from Canada, Canada Goose was planting its flag into the foundation of a bright future back in the year 1957. At this time, there was no famous logo on the sleeves or beautifully woven fur in the hoods but the company was just getting started in Canada by Sam Tick. Canada Goose actually originated under the name Metro Sportswear Ltd. About twenty years later Metro Sportswear began selling woollen vests, raincoats, snowmobile suits, and other winter attire. From the 80s to the 90s, the brand saw its first few booms with expansions to different markets, growth in employee numbers, and finally changing their name over to include the word Goose in it when in 1985 the company became Snow Goose. After a few more business maneuvers and a CEO change in 2001, the brand took the name Canadian Goose and brought in over 3 million in revenue which then jumped to 17 million in 2008.
The brand that consumers love to ship from Canada to USA Canada Goose is primarily a winter oriented brand with coats, jackets, and other clothes items meant for warmth. Their logo has become an integral part of their brand, becoming a fashion icon in it’s own right with the white and red design meant to be an upside down north pole. The white part of the logo represents the ocean and the logo in its entirety is meant to mimic the lines and longitude and latitude.
Goose CEO Dani Reiss says “The badge makes people feel like they belong to a club”.
The brand also partners with Polar Bear International and with this notoriety has been featured in numerous movies over the years, along with even mentioned as a title for one of Lil Uzi Vert’s rap songs in 2016. With the brand booming in revenue and fame, you need only a canada address to get your hands on this famous logo.
Canada Goose, aside from its signature logo is well known for it’s top quality and durability with its products but as you sit there with your canadian addresses you may wonder just what is the quality like of something like a Canada Goose jacket?
Canada Goose jackets alone are filled with premium white goose down one of the best and lightest insulators, which helps to keep a good warmth to weight ratio. Some items offer things like detachable real coyote fur that lines the detachable hood, providing protection from wind. Or there’s the hydrophobic down jacket that provides a sleek nanotech coating that reduces water on the fabric, while remaining breathable.
From a small start in Canada under an entirely different name, to being endorsed by players in the United States Major League Baseball, Canada Goose has grown. With a reputation like no other company on the planet, a logo that’s recognized globally, and a revenue stream that just keeps on growing, whether you have a canadian address or not, Canada Goose looks like it’s certainly here today. What does the future hold for a company and brand that makes some of the best water resistant clothing in the industry, only time will tell. But as of right now, if you have half a grand lying around, and with winter is always around the corner, you might want to order yourself a Canada Goose jacket!
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